Crocs India’s latest campaign has pulled off what few brand films can — a heartfelt cultural crossover that blends the storytelling finesse of Korean dramas with the emotional fire of Indian cinema.
Starring K-Drama sweetheart Chae Soobin and Bollywood star Siddhant Chaturvedi, the film unfolds as a rain-soaked narrative of opposites attracting. What begins with passing glances soon turns into emotional intimacy, with their Crocs doing much of the storytelling.
Soobin’s white platform clogs with delicate Jibbitz™ echo her soft demeanor, while Siddhant’s darker tones and chrome accessories represent guarded intensity. When she passes him a Korean heart charm in silence, it’s not just character development — it’s cultural connection.
In a world divided, Crocs built a bridge of romance, fashion, and emotional storytelling.
