Viacom18’s VOOT has been at the forefront of creating diverse and engaging experiences for its users. The company also claims that 14 Million users engaged on the platform over the last year on immersive experiences like Fantasy League, Play-Along, Live Voting, Quizzes & Polls and Call for Entries, the interactivity on the platform is unparalleled in the category.
To drive further engagement around its fiction content, Voot has now launched Interactivity for popular shows like Pinjara and Ishq Mein Marjawan. Voot claims that this move has increased its interactivity by 2X.
About amping up its interactive gameplay, Gourav Rakshit, COO, Viacom18 Digital Ventures, said, “In the past year, India’s transition from offline to online space has been significant and the category game changer is set to be interactivity which we believe is the future and the most significant edge held by OTT platforms. Leading the space with interactive solutions, VOOT has always been committed to bringing the best experiences for its users and curated experiences around our content is a step towards elevating the brand and content experience on Voot”
Voot has tried to strike an emotional chord with the fan base of the popular show Ishq Mein Marjawan. Through this effort, it has managed to create exciting conversations around the lead couple, Riddhima and Vansh. The focus talk point has been their chemistry.
Taking these conversations forward on digital and allowing #AsliFans and viewers to become a part of the show and interact directly with the lead stars, VOOT launched a UGC driven IP, ‘Shoot Karo Stars, Se Milo’. The UGC driven IP gives users a chance to re-enact their favourite couple’s best dialogues and moments.
Pinjara Khubsurti Ka on the other hand drives engagement via a ‘Khelo Aur Jeeto’ contest format. One lucky winner gets an opportunity to interact with the star cast through a video call every week.
Have you tried these new experiences on the voot app. What do you think of these new features? Let us know via comments below.