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Vidya Balan’s “Sherni” to premiere on Amazon Prime Video

The Bollywood film “Sherni” starring veteran actor Vidya Balan in the lead role, will premiere on video streaming service Amazon Prime next month. Directed by Amit Masurkar and produced by T-Series and Abundantia Entertainment, the film has a powerful combination of stars like Sharad Saxena, Mukul Chaddha, Vijay Raaz, Ila Arun, Brijendra Kala and Neeraj Kabi.

The makers of the film took to Twitter and made the announcement. It read, “She is ready to leave a mark! Meet the #SherniOnPrime in June.” Along with the news, the makers have also shared a poster of the film featuring Vidya Balan. In the poster Vidya looks fascinating on the radar of a gun, holding a satellite phone standing in a dense forest.

An intriguing storyline to look forward to, in ‘Sherni’ Vidya Balan portrays the role of an upright Forest Officer who strives for balance in a world of man-animal conflict while she also seeks her true calling in a hostile environment.

The resumption of film releases in theatres earlier this year was targeted at avoiding video streaming platforms for direct digital premieres of films. As per Trade analysts digital platform has emerged stronger than ever before during the pandemic.  It is unlikely to go away despite theatre owners urging film-makers to release films for big screens only. 

The film makers feel feel that theatre releases are necessary for the recovery of  the industry. However, producers may not be willing to spend on publicity of a film when a streaming platform is ready to generate remarkable profits with no distribution or marketing costs.  Additionally, with most cinemas shut indefinitely, producers are left with no other choice than to take the streaming services route for finished films.

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